Basics
of Analysis: Transforming data into
useful
information.
Purpose of Analysis: To help users make better business decisions.
Internal users: internal auditors,
consultants, budget officers, and market researchers
External users: shareholders, lenders,
directors, customers, suppliers, regulators, lawyers and the press
The common goal of all users is to evaluate:
- Past and
current performance.
- Current financial position.
- Future
performance and risk.
Building Blocks of Analysis: The four areas of inquiry or building blocks are:
- Liquidity and
efficiency: ability to meet short-term obligations and to efficiently generate
revenues.
- Solvency:
ability to generate future revenues and meet long-term obligations.
- Profitability: ability to provide financial rewards sufficient
to attract and retain financing.
- Market:
ability to generate
positive market expectations.
Information for Analysis:
- Income statement
- Balance sheet
- Statement of changes in equity
- Statement of cash flows
Standards for Comparisons:
Used to determine if analysis measures suggest good,
bad, or average performance.
Standards (benchmarks) are the
following types of comparisons:
- Intra-company: based on own prior
performance and relationships between its financial items.
- Competitor (or Intercompany):
compared to one or more direct competitors (often best).
- Industry: published industry statistics
(available from services
like Dun & Bradstreet, Standard and Poor's, and Moody's).
- Guidelines (rules-of-thumb):
general standards developed from past experiences.
Tools of Analysis
- Horizontal analysis: Comparison of a
company's financial condition and performance across time
- Vertical analysis: Comparison of a
company's financial condition and performance to a base amount
- Ratio analysis: Determination of key relations among financial statement items
Common-Size
Graphics Graphical analysis are those that visually highlight comparison information.
Liquidity and Efficiency
Liquidity and Efficiency
- Liquidity refers
to the availability of resources to meet short-term cash requirements.
- Efficiency refers to how productive a company is in
using its assets.
- Ratios in this block:
- Working capital: the
excess of current assets less current liabilities.
- Current ratio: current assets divided
by current liabilities; ability
to pay short-term obligations.
- Acid-test ratio: quick assets divided by current
liabilities.
- Accounts receivable turnover:
credit sales divided by average accounts
receivable; time
to collect its accounts.
- Merchandise turnover: cost of goods sold
divided by average
inventory;
the number of times a
company's average inventory is sold during an accounting period.
- Days' sales uncollected: A / R divided
by net credit
sales multiplied by 365 days;
measures how frequently
a company collects its accounts receivable.
- Days' sales in inventory: ending
inventory divided by cost of goods
sold multiplied by 365; measures how many days it will take to convert the
inventory into accounts receivable/cash.
- Total asset turnover: net sales divided
by average total assets;
describes the ability to
use assets to generate sales.
- Accounts payable turnover: cost of goods sold divided
by average accounts payable;
describes how much time it takes for a company to meet its obligations to
suppliers.
Solvency
- Solvency refers to ability to cover long-term obligations.
- Capital structure is one of the most important components of
solvency analysis.
Capital structure refers to sources
of financing share
and/or debt.
Ratios in this block:
- Debt ratio: total liabilities divided by total assets multiplied
by 100%.
- Equity ratio: total equity divided by total assets multiplied
by 100%.
- Debt-to-equity ratio: total liabilities divided by total equity.
- Pledged assets to secured
liabilities ratio: pledged assets divided by secured liabilities.
- Times interest earned:
income before interest expense and income taxes divided by interest expense;
reflects the risk of
repayments with interest to creditors.
Profitability
- Profitability refers
to ability to generate an adequate return on invested capital.
- Return is judged by assessing earnings relative to the level and sources of
financing.
- Ratios in this block:
- Profit margin: net income divided
by net sales multiplied by 100%;
describes the ability to
earn a net income from sales.
- Gross profit ratio: Gross profit divided
by net sales multiplied by 100%.
- Return on total assets: net income divided by average total assets
multiplied
by 100%;
comprises profit margin
and total asset turnover.
- Return on common shareholders' equity:
net income less preferred dividends divided by av. Common s/h' equity multiplied by 100%;
measures the success of
a company in earning net income for its owners.
- Book value per share: common shares equity divided
by common shares outstanding.
Market
- Market measures are useful for analyzing corporations with publicly
traded stock.
- Market measures use share price in their computation.
- Ratios in this block:
- Price-earnings ratio: market price per share divided
by earnings per share;
used to evaluate the
profitability of alternative common stock investments.
- Dividend yield: annual cash dividends paid per share divided
by market price per share; used to compare the dividend paying
performance of different investment alternatives.


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